Everything You Need to Know About EDDM

LocalBizUS Ad Placeholder

EDDM: A Comprehensive Guide

9x12 EDDM postcard

Are you looking to target specific neighborhoods and markets with your marketing campaigns? If so, you may want to consider using Every Door Direct Mail (EDDM). This unique direct mail service offered by the USPS allows you to reach potential customers without having to know their names or addresses or even print any labels.

In this comprehensive guide, we’ll go over everything you need to know about EDDM, including how it works, its benefits, and how to get started. By the end of this article, you’ll have a solid understanding of EDDM and how it can help you reach your marketing campaign goals.

Every Door Direct Mail?

EDDM Delivery via USPS
EDDM Delivery via USPS

It allows you to send large-format mail-pieces, such as EDDM postcards, to every mailbox in a specific neighborhood or market without the need for a list or postage permits. All you need to do is identify your target area and the USPS will take care of the rest. This is a perfect marketing solution for small businesses with a small marketing budget. 

How Does EDDM Work?

The process of using EDDM is simple and straightforward. First, you’ll need to choose the neighborhoods or markets you want to target. You can do this using the USPS EDDM mapping tool on the USPS website, which allows you to select your target area based on various criteria such as zip codes, carrier routes, or city sectors.

Next, you’ll need to create your mail-piece. Your mail-piece can be up to 6.25″ x 11″ and must meet certain design and printing requirements set by the USPS. You can either design your mail-piece yourself or work with a professional printing company to create it for you.

Finally, you’ll need to take your mail-pieces to the post office and pay for the postage. The cost of EDDM postage is based on the size and weight of your mail-pieces, as well as the number of mail-pieces you’re sending.

Benefits of Using EDDM

There are several benefits to using EDDM, including:

  1. Targeted Marketing: With EDDM, you can target specific neighborhoods or markets based on your ideal customer demographic. This allows you to reach people who are most likely to be interested in your products or services.
  2. Cost-Effective: EDDM postage is cheaper than traditional direct mail postage, making it a cost-effective way to reach a large number of potential customers.
  3. Easy to Use: The EDDM process is simple and straightforward, making it easy for businesses of all sizes to use. You don’t need a mailing list or postage permits, and you can choose your target area using the EDDM mapping tool.
  4. High Open Rates: Direct mail has a higher open rate than other forms of marketing, such as email. This means that more people are likely to see your message and take action as a result.
Coupons VIA EDDM mailing
Coupons VIA EDDM mailing

Getting Started with EDDM Mailing

Getting started with EDDM is easy. Here’s what you need to do:

  1. Choose your target area: Use the EDDM mapping tool to select the neighborhoods or markets you want to target.
  2. Create your mail-piece: Design your mail-piece using the guidelines set by the USPS, or work with a professional printing company to create it for you.
  3. Take your mail-pieces to the post office and pay for the postage.
  4. Track your results: Keep track of your results and make changes to your EDDM campaigns as needed.

EDDM Retail

EDDM Retail is a cost-effective strategy that allows businesses to target specific neighborhoods and demographics with their advertising messages. This method is especially useful for small businesses looking to reach new customers in their local area, as it allows them to target specific routes, which are defined by the USPS.

EDDM Retail stands for “Every Door Direct Mail Retail.” It is a solution offered by the USPS that enables businesses to target specific postal routes with their advertising messages, without having to purchase a mailing list. The purpose of Every Door Direct Mail Retail is to provide a cost-effective way for businesses to reach new customers in their local area and promote their products or services.

Measuring the Success of EDDM Retail Campaigns

Advert for 9x12

Measuring the success of EDDM campaigns is important to determine whether the campaign was effective and to make improvements for future campaigns. To measure the success of EDDM Retail campaigns, it is important to track metrics such as:

  1. Open rates
  2. Click-through rates
  3. Conversion rates
  4. Return on investment (ROI)

By tracking these metrics, businesses can get a better understanding of how their EDDM Retail campaigns are performing and make adjustments as needed to improve the results.

EDDM Marketing and Mail Marketing What’s the Difference

Direct mail marketing and EDDM (Every Door Direct Mail) marketing are two popular methods of reaching out to potential customers. Both have their own unique advantages and disadvantages, and understanding the differences between the two can help you choose the best strategy for your business.

What is Mail Marketing?

Direct mail marketing is a targeted advertising campaign that involves sending promotional materials directly to the homes or businesses of potential customers. This type of marketing can be highly effective, as it allows you to reach your target audience in a personal and tangible way. EDDM mailing can take many forms, including letters, postcards, fliers, brochures, and catalogs.

What is Every Direct Door Mail Marketing?

Example 9x12 postcard

EDDM marketing, on the other hand, is a more cost-effective alternative to direct mail marketing. Every Door Direct Mail allows you to reach a large number of potential customers without having to purchase a list. Instead, you simply choose the postal routes that you want to target, and the USPS will deliver your promotional materials to every mailbox along those routes. This makes EDDM ideal for small businesses and organizations that want to reach a large audience without breaking the bank.


EDDM BMEU refers to the format for the identification of mail-pieces in the United States Postal Service (USPS).

EDDM stands for “Every Door Direct Mail” which is a program offered by the USPS that allows businesses to send mail pieces to every address within a specified carrier route, postal code, or geographic area without the need for a list or addressing each piece.

BMEU stands for “Bulk Mail Entry Unit”, which is a USPS facility that processes large volumes of mail in bulk. BMEU serves as a centralized location for businesses to drop off their Every Door Direct Mail pieces for processing and delivery.


In conclusion, EDDM is a powerful and cost-effective marketing tool that can help you reach your target audience with minimal effort. EDDM is an economical mailing option offered by the united states postal service. Whether you’re a small business looking to reach new customers or a larger company looking to target specific markets, EDDM can help you achieve your marketing goals. With its targeted marketing, cost-effectiveness, ease of use, and high open rates, EDDM is a valuable tool that should be considered by any business looking to grow their customer base. So, if you’re ready to take your marketing to the next level, consider using EDDM today!



I'm JasonLee and have lived in Monterey County the majority of my life. I am fortunate to have experienced most of what I write on as a child, an adolescent, young adult to now (which is BTW old). My goal is having you the reader understand our beautiful area and hope to have you visit. Thanks for reading.

Recent Posts